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U.S. spirits giant Brown-Forman reported a sharp 62 percent decline in Canadian sales of its flagship brand Jack Daniel’s, attributing the drop to a widespread boycott of American alcoholic beverages across Canada. The impact, disclosed during the company’s quarterly earnings report on August 28, underscores the escalating economic fallout from political tensions between the two countries over recent trade policies. The Louisville-based company said the Canadian boycott had a “significant” effect on its financial performance in the first quarter of fiscal 2026, with American-made spirits removed from shelves in key provinces including Ontario, Québec and New Brunswick. Although Canada typically accounts for about 1 percent of Brown-Forman’s total global net sales, the…

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